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Library Marketing Essentials

  1. Format: E-Learning
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“Library Marketing Essentials” introduces you to the concepts and techniques to help you market your library’s programmes and services more effectively and efficiently. Learn from actual examples and processes and use templates to speed things up. This course is designed to bring out the marketer in you!

Learning Objective

By the end of this course, you will be able to:

  • Describe why library marketing is needed
  • Relate library marketing to branding
  • Plan the 5Ps of your marketing strategy
  • Evaluate the effectiveness of your marketing effort
  • Use template and resources to speed up your work

Course Outline

Module 1:

  • Define library marketing
  • Describe why library marketing is needed
  • Relate library marketing to branding

Module 2:

  • Select the right audience to market to
  • Select the right locations to market
  • Plan the right time to market
  • Evaluate if your marketing materials are effective
  • Measure the effectiveness of your marketing effort

Module 3:

  • Plan a marketing strategy
  • Use templates and resources to speed up your work

NLBA supports The Library Association of Singapore (LAS) Professional Development Scheme (PDS). This Seminar is an acceptable PDS activity and participants can earn PDS points.