1. Secondary school
2. Tertiary school
3. Format: E-Learning
4. Course Preview »

“Media Literacy Essentials” is a course designed to help you become savvier when consuming the myriad of media messages you come across every day through print, radio, TV and the Internet. You’ll find many examples and exercises in this course that will help you to critically evaluate media messages and make informed decisions. You’ll also learn the steps required to become a more responsible and effective media creator.

Learning Objective

By the end of this course, you will be able to:

• Relate the roles of media to its core concepts
• Unmask the intent of media messages
• Analyse media messages using the 5 key questions
• Apply the steps in the media creation process

Course Outline

Module 1:

• Describe the media
• Explain the roles of media
• Explain the core concepts behind media

Module 2:

• Unmask the intent of a media message
• Describe the effort that goes into creating a media message
• Uncover the layers of a media message
• Identify attention-grabbing tactics used in media messages

Module 3:

• Use the 5 key questions to critically analyse media messages
• Explore the ranges of a media message before consuming/embracing it

Module 4:

• Describe the long-term exposure effect of media messages
• Critically analyse media messages

Module 5:

• Describe the steps in the media creation process
• Describe the key responsibilities in each step of the process
• Explain the core concepts behind media